Virtual health and wellbeing coaching

Practical support for health goals within reach.

In Reach Health & Wellness Coaching, LLC offers practical, personalized coaching for people who want to feel better, follow through more consistently, and build sustainable habits around nutrition, movement, stress, sleep, and everyday well-being. Whether you are beginning with one small change or looking for a more complete reset, the work starts with where you are right now.

What you can expect

A supportive process built around real life.

Evidence-informed health coaching Sustainable lifestyle change Practical nutrition, movement, stress, and sleep routines
Jessica Craig, founder of In Reach

Jessica Craig — Duke-trained Health and Well-Being Coach, NASM Nutrition Coach, NASM Certified Personal Trainer.

About me

A coach who helps well-being feel personal, practical, and possible.

Hi, I’m Jessica. I created In Reach Health & Wellness Coaching to offer a supportive space for people who want to feel better, build healthier routines, and make meaningful changes without feeling overwhelmed.

My approach is calm, practical, and centered around real life, because lasting change is rarely about doing everything perfectly. It is about finding the next right step, building confidence, and having steady support as you move forward.

I understand that most people are not starting from a blank slate. Life is full of family, work, stress, responsibilities, changing seasons, and competing demands. Coaching gives you a place to pause, look at the whole picture, and create a path that feels realistic, hopeful, and within reach.

We start with where you are — your routines, energy, mindset, obstacles, and goals — then shape practical next steps that feel clear, supportive, and doable.

I’m a coach trained through the Duke Health & Well-Being Coaching program at Duke Integrative Medicine — a widely respected program in the health and well-being coaching field — and I bring it together with my NASM Nutrition Certification and NASM Personal Fitness Trainer credentials.

Together, we can look at habits, motivation, confidence, nutrition, movement, stress, sleep, and the friction of real life. The work is collaborative and nonjudgmental, designed to help your goals feel clear, doable, and truly possible.

  • Personalized. Coaching starts with your goals, your life, and what feels realistic now.
  • Evidence-informed. Motivational interviewing, stages-of-change, habit design, and whole-person well-being.
  • Sustainable. Small, repeatable changes that build confidence and momentum over time.

Scope: Coaching supports behavior change and adherence. It does not diagnose, treat, prescribe, interpret labs, or replace medical care. When a care plan exists, coaching supports it rather than replacing it.

Coaching support

Support for the areas that shape everyday health.

Coaching gives you a steady place to clarify what matters, choose the next right step, and build systems that make healthy choices easier to repeat.

Whole-person wellness coaching

A supportive space to look at the full picture: energy, stress, sleep, habits, motivation, and the routines that shape how you feel day to day.

Personalized goal-setting

Clear, realistic goals broken into doable steps so progress feels organized, measurable, and grounded in your real life.

Steady accountability

Non-judgmental check-ins that help you stay connected to your plan, adjust when life changes, and keep momentum without perfectionism.

Nutrition habits

Practical nutrition coaching for healthy adults under my NASM credential — focused on habits, structure, and sustainable choices, not restrictive plans.

Movement and fitness support

Personal-trainer-informed coaching to help clients start, sustain, or return to movement in a way that feels realistic, confidence-building, and aligned with readiness.

Stress and sleep routines

Evidence-informed coaching around stress regulation, sleep hygiene, evening routines, recovery, and the daily structure that helps support them.

Who it helps

For people who want guidance that feels clear and doable.

The primary focus is individual coaching. In Reach is also structured enough to support clients who are working toward physician-recommended health goals, when appropriate.

Individuals ready for change Referred coaching clients Primary care Concierge medicine Integrative & lifestyle medicine Weight management programs Women’s health & midlife Cardiometabolic wellness Orthopedic / fitness transition Corporate wellness programs

Scope & boundaries

Where coaching supports health — and where medical care stays medical.

Health and well-being coaching has a clearly defined scope. I take that seriously because it protects clients and makes coaching a trustworthy support alongside medical care when medical care is involved.

  • Coaching supports behavior change, follow-through, and the daily structure around health goals.
  • I collaborate within physician-directed care plans when they exist — reinforcing them, not editing them.
  • General nutrition & fitness guidance under my NASM credentials, for healthy adults, within scope of practice.
  • I do not diagnose, treat, or prescribe — including medications, supplements, or therapeutic diets.
  • I do not interpret labs, imaging, or clinical results — those stay with the clinician.
  • Coaching is not medical care, therapy, or mental-health treatment, and is never a substitute for them.

Ways to work together

Flexible support as your needs evolve.

Most clients begin with one-on-one coaching. Over time, support can also take the shape of small groups, workshops, or coordination around physician-recommended goals.

Individual

One-on-one coaching

Private coaching for nutrition habits, movement, stress, sleep, accountability, and sustainable lifestyle change.

  • Weekly or biweekly sessions
  • Clear goals and next steps
  • Support between sessions as appropriate

Health goals

Follow-through support

Coaching for clients who have health goals, general medical recommendations, or lifestyle changes they want help making practical.

  • Support within scope
  • Practical routines and obstacles
  • Clear escalation boundaries

Referral

Professional collaboration

When appropriate, coaching can support clients referred by a physician, wellness professional, or care team while staying clearly within scope.

  • Clear referral communication
  • Client-centered coaching plan
  • Optional updates with client permission

Group

Group coaching & workshops

Design and facilitate small-group cohorts and one-off workshops — lifestyle medicine series, weight management groups, employee wellness sessions.

  • Curriculum design & facilitation
  • Small-cohort or workshop formats
  • Take-home materials for participants

Additional support

Follow-up and accountability

Structured check-ins between sessions or after a program can help clients stay connected to the goals they chose and the routines they are building.

  • Between-session support
  • Habit and accountability check-ins
  • Optional written summaries

Coaching can be structured privately, through referrals, as a group program, or in collaboration with another professional. Let’s talk through what fits.

Professional snapshot

The short version — mini résumé.

A one-screen overview of training, focus, and approach. A full résumé and references are available on request.

Training & credentials

  • Duke Health & Well-Being Coaching — Duke Integrative Medicine. One of the most widely respected coach trainings in the field; grounded in motivational interviewing, positive psychology, and the Wheel of Health model.
  • NASM Certified Nutrition Coach — behavior-based nutrition coaching for healthy adults.
  • NASM Certified Personal Trainer — movement programming and fitness coaching for healthy adults.

Duke is referenced for Jessica’s training credential only. In Reach Health & Wellness Coaching, LLC is independently operated.

Focus areas

  • Sustainable behavior change & habit design
  • Nutrition habits (within scope), movement, fitness
  • Stress regulation & sleep routines
  • Follow-through, accountability, and continuity between visits
  • Group coaching, workshops, and onboarding programs

Posture & approach

  • Evidence-informed, client-led, motivational interviewing–based.
  • Personally health-conscious — built around the same fundamentals I coach.
  • Comfortable supporting individuals directly and working alongside physician-recommended health goals when appropriate.

Start here

Let’s have a conversation.

The simplest next step is a short call. You can share what you are hoping to change, what you have already tried, and what kind of support would feel helpful. No pressure — just a conversation about fit.

  • 20-minute complimentary discovery call for new clients
  • Full sessions scheduled after fit and payment details are confirmed
  • Résumé, references, package details, or collaboration structure on request

Prefer email first? hello@inreachhealthcoaching.com

Start with fit

Request a complimentary discovery call

If you are new to In Reach, start with a 20-minute, no-pressure conversation. We will talk about what you are hoping to change, answer questions, and decide whether coaching feels like the right fit.

Full coaching sessions and intake appointments are scheduled after we confirm fit, timing, and payment details.

FAQ

Questions people often ask first.

What is health and well-being coaching, exactly?

Health and well-being coaching is a structured, evidence-informed partnership focused on helping clients make and sustain behavior change — nutrition, movement, sleep, stress, and the daily routines around them. It draws on motivational interviewing, stages-of-change theory, positive psychology, and habit science. The coach brings the process; the client brings their goals, context, and expertise on their own life.

How does coaching fit alongside medical care?

If you are working with a physician or care team, coaching can help you act on the plan you have already created together. I do not edit treatment plans, contradict medical guidance, or replace clinical care. I help with the behavior-change work around the plan: habits, accountability, obstacles, and follow-through.

Do you offer virtual health coaching?

Yes. In Reach Health & Wellness Coaching, LLC offers virtual health and wellness coaching for individuals. Sessions are designed to fit into real life, with support for nutrition habits, movement, stress, sleep, midlife wellness, and sustainable lifestyle change.

What kind of clients benefit most from coaching?

People whose goals depend heavily on daily behavior: nutrition habits, movement, weight management support, sleep and stress routines, midlife wellness, return to fitness, burnout recovery, or simply wanting a more structured way to follow through. Coaching is also useful for motivated clients who are ready to optimize.

Is coaching medical care?

No — and that’s deliberate. Health and well-being coaching is a distinct, non-clinical discipline. I’m trained through the Duke Health & Well-Being Coaching program at Duke Integrative Medicine and hold NASM Certified Nutrition Coach and NASM Certified Personal Trainer credentials. I do not diagnose, treat, prescribe, or interpret clinical results, and I’m clear with clients about that boundary.

Can individuals work with In Reach directly?

Yes. You do not need a physician referral to explore coaching. Individuals can reach out directly for private coaching around habits, nutrition, movement, stress, sleep, and sustainable lifestyle change. If you do have a physician or care team, we can discuss whether and how to keep them informed.

How are you trained?

I am a Duke-trained coach through the Duke Health & Well-Being Coaching program at Duke Integrative Medicine — a widely respected training program in the health and well-being coaching field. I also hold NASM Certified Nutrition Coach and NASM Certified Personal Trainer credentials. My approach is evidence-informed, client-led, and grounded in motivational interviewing.

What does a typical engagement look like?

A common rhythm is weekly sessions for the first month to build momentum, then biweekly as habits take shape. Group programs run as defined cohorts with a clear arc, and professional collaboration can be discussed when appropriate.